The biggest surprise from this week's reading for me was the importance of an innovation strategy towards a company. It was interesting to learn that while a company can be innovative without a innovation strategy, there will come a time when the company doesn't have the right tools to make trade off decisions.
One part of this week's reading I found confusing was how exactly you determine what area of the innovation landscape map your business is in, and how do you do it before it is too late.
Two Questions I Would Ask:
- What are some examples of trade-offs a company such as Apple have made?
- How are companies that fall into the architectural area of the innovation landscape map able to rebound and become successful again when they have to make so many changes to their company?
I didn't disagree with anything from this reading.
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