Reading Reflection Week 9

One thing I found interesting about this week's reading was how the internet revolutionized marketing. I found it interesting that the internet can improve customer service and lower costs by allowing customers to serve themselves. I also found it interesting that it pretty much eliminates the waiting period that follows a traditional marketing campaign.

One part of this week's reading that I found confusing was the section on how marketing philosophies play into developing marketing concepts.

Two questions would be:
-What turns out to be more useful to a company, primary or secondary data?
-With the rise of the internet, how important will traditional marketing be in the future?

I didn't disagree with anything in this week's reading.