One thing I found surprising about this week's reading was the fact that you need to look at different psychographic segmentations to in order to make distinctions between what you need to advertise for a product and what you need to do to introduce a new product or improve an existing one.
One thing that I didn't fully understand was why if market segmentation has had such disappointing results in the past, why are is it still so widely used to day.
If I was to ask the author two questions, I would ask why market segmentation is still so widely used today, and what segmentation is most crucial to the market today.
I didn't really have anything I disagreed with in this article.
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